This month’s INSURENEX MovingUp Client Spotlight is on Sonia Sharma, owner and founder of Sonia Sharma Events. Established in 2006, the boutique event production company based in Venice California specializes in the production of high end corporate events, multicultural weddings and event planning support for a full range of social occasions.
Lighting, textures, colors, venues and an expansive knowledge of the finest cuisine and wine are just a few words to describe Sonia Sharma’s work. What started as an internship with a local event agency turned into a job and consequently an opportunity to uncover entrepreneurial skills that today drive the success of her growing business. Fueling her dream of owning her own business was the desire to be her own boss knowing the risks and challenges that come with it but also appreciating the rewards. A follower of everything creative, Sonia was also inspired by many talented designers in the event planning industry “I wanted to be one of them,” said Sonia.
Sonia’s motivation during her early years was the hunger to learn and improve herself “I networked, asked a lot of questions and wanted to grow as an individual,” she said. Her curiosities led her to engage and learn from many people in the business “I got a lot of advice from my colleagues who had more experienced in the field. Whether it was a florist or lighting company, they were always there to guide me when I asked for help,” said Sonia. With a drive for originality and attention to detail, Sonia brought together a team who share the same passion to deliver sophistication and personality on every project, working closely with their clients to create unique experiences and lasting memories.
A wife, mother, business owner and community volunteer, life hasn’t always been easy. Sonia credits her optimism, positive outlook and a knack for giving it all her best as her qualities for overcoming obstacles and challenges. Like most entrepreneurs, the first years are typically the hardest; facing challenges in everything from creating a business culture that reflected her aesthetic, taste in design, style and detail, to finding new clients or being confronted with financial difficulties because of the lack of a steady income “I worked two jobs while building my business and it was worth it.” said Sonia. Today Sonia Sharma Events Designs are often displayed at trendy chic hotels like the SLS Hotel in Beverly Hills; her work has been featured in numerous fashion magazines such as Bride, Bespoke and Grace Ormonde Wedding Style, Inspired Celebrations as well as many trend-setting lifestyle blogs.
Understanding that support from others is an important part of her success, Sonia believes in giving back to the community. Every year her company chooses a charity to create awareness and fundraise. Last year, they worked with The Vera Davis McClendon Youth and Family Center that provides free resources to low-income families in the Venice area.
We asked Sonia what advice she has for aspiring entrepreneurs especially young women looking to pursue their entrepreneurial calling: “Don’t give up! The first few years are tough. If you continue to learn and grow, you will be successful. If you have to work multiple jobs in order to start your business then do so, it’s worth it. Working in my office with my team and working in the field with my clients is the best part of my day as a business owner,” said Sonia.
We asked Sonia how INSURENEX has been resourceful to her and her business and she generously shared this with us: “When it comes to coverage placement to protect myself and my business, I feel secure knowing INSURENEX is my insurance advisory partner,” said Sharma.
INSURENEX salutes Sonia Sharma and Sonia Sharma Events, Inc. for Moving Up in Life; we’re proud to be the one-point of contact for all their business and personal insurance needs!